Number 1 in Google – The Easy Button

SEO companies aren't magiciansTo my knowledge, most SEO experts don’t have a degree in quantum physics, aren’t proficient in calculus or even have a degree from Hogwarts school of magic. But clients seem to think a search engine optimization company can work magic. (Though, based on the sales pitch you hear from the SEO telemarketers, they would make you believe they can.)

Everyone today is searching for the easy button – that quick fix that will catapult their site to page one of Google. And there are lots of SEO companies out there promising to do just that, when, in reality, they are just taking your money. The truth is Google is slowly whittling away at the tactics used by most of these companies. Link building, blog commenting, and optimizing anchor text, all common practices, are now being penalized by Google’s latest updates.

That spells bad news for the SEO companies that are looking for the fast buck. For the business owners, it’s both good news and bad. The good news is, the playing field is being leveled so that your competition can’t cheat the system as easily. The bad news – now your site must stand on it’s own merit. If you want to be at the top of Google for “Money Saving Widgets”, you better have the most authoritative site on “Money Saving Widgets.”

easy-buttonThe easy button you’ve been searching for is content. Every time I tell a client that they need to create content, you see a dejected look, a “I was hoping you wouldn’t say that” look. Creating content conjures up unpleasant memories of high school English. “Where am I going to find the time to write content?” “What am I going to say?” “Everyone knows what our business does.” Here are some suggestions to help you start creating content:

1. Create content that educates – A website/blog is the best source for educating your customers/clients. Regardless of the subject, people want to make sure they are making an informed decision and your content can reinforce those decisions.
2. Create content that entertains – We buy based on emotions, then justify it with logic. Content that entertains the reader taps their emotions and forges a bond between your site and the reader.
3. Tell a story – Storytelling is an effective content strategy. Readers can immerse themselves into the story line and identify with the characters. Consider a testimonial type of story that demonstrates how your company solved a problem. Readers will remember you for your problem solving skills rather than your list of services.
4. Forget the sales pitch – If your content is done right, you won’t need to have a sales pitch. A sales pitch immediately shifts the focus from the reader to “me, me, me”. The harsh reality – no one cares about you or your business. They care about whether you can solve their problem, increase their profitability or make their life easier. If your content gets that message across, you will never need a sales pitch.

So as you’re looking for that elusive shortcut to the top of Google, remember, there is no shortcut. The easy button is only in commercials. If you are committed to forging your way to the top of the search engines, you need to be ready to start creating dynamic content and keep creating dynamic content. Like any sporting event, the playing field will be dominated by the person or team that is the most dedicated, consistent and prepared.

Gary Wagnon is the chief Ninja Marketing Officer for 800biz Ninja Marketing Solutions and the creator of the Ninja Marketing Dojo.  The Dojo teaches business owners and marketers online strategies that increase traffic to their site, improve search engine rankings and converts browsers into buyers.

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Of Pandas and Penguins – SEO for 2013

SEO-panda-penguinNever have 2 cuddly animals struck fear in the hearts of online marketers as the Panda and Penguin, thanks to Google.   And for business search engine rankings and SEO, Panda 2.0 just reinforces that fear.

In case you aren’t familiar with Google search engine ranking algorithm, let me give you a brief explanation.  Google was created as a search engine whose mission was to give the most accurate, unbiased and fair results.  But with everything else on the web, people learned how to work the system in their favor – it’s call search engine optimization (SEO).  Some less scrupulous marketers found ways to trick the Googlebots even more.

One of the most successful techniques was inbound link building.  They found that the more links that pointed back to your site, the higher the ranking.  Entire websites were devoted to nothing but links.  Sites were being thrown up that had little or not value, landing pages that were essentially sales letters.  And with the onset of cheap offshore outsourcing, site owners could pay to have several thousand links created for much less that it cost to create a full website.

In an effort to protect the integrity of their search results, Google engineers developed more complex algorithms to detect search engine spammers and those wild west gunslinger type SEO guys that pushed the system for their benefit.  The latest round of changes were labeled Panda and Penguin by Google and their effect has been dramatic.  Notably, sites with little or no content of value were hit the hardest.  And sites that had their link on such sites also felt the sting, with lots of sites falling drastically in the search engine rankings.

Today,  the push is toward quality content.  That doesn’t mean pages of endless dribble just repeating the keywords over and over again.  Here are some suggestions for content creation:

  • Content should be written for the consumer and provide value.
  • Content can be humorous, educational, informative or even controversial, as long as it’s original.
  • Avoid scraping content from other sites.  Google can identify pilfered content and you won’t get any credit for it.
  • Attach your authorship to all content you create.

While some of the link strategies are still effective, i.e. links from quality sites, it falls back to having quality content .  If that means hiring a writer to create that content, it’s well worth it.  Don’t take a chance on getting Panda or Penguin slapped.

Gary Wagnon is the chief Ninja Marketing Officer for 800biz Ninja Marketing Solutions and the creator of the Ninja Marketing Dojo.  The Dojo teaches business owners and marketers online strategies that increase traffic to their site, improve search engine rankings and converts browsers into buyers.

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Author, Author – Taking Credit with Google Authorship

Author AuthorThe crowd roars “Author, Author” in overwhelming response to a well written piece and the author humbly takes a bow, receiving the accolades. Despite the veil of anonymity online today, Google is crying “Author, Author”.

With so much content being generated and shared every single day, it’s hard to keep up with who the originator was. But Google wants to give credit where credit is due and has created Authorship as a feature especially for bloggers to attach credit to their content.

If you have ever seen a listing in the search results with a small thumbnail picture beside it, that’s a result of Google authorship. By tying your blog together with your Google + personal profile, you now have the opportunity to receive credit for content you create. Not only does this help protect your content from pilfering by others, but it also adds social proof of your expertise in a particular subject.

Google Authorship Social Proof

Creating Authorship is a very simple task today. It requires a few simple steps.
1. Create a Google + profile if you haven’t already done so. If you have a Gmail account, you already have the basis for your G+ account.
2. If you are using WordPress, install the Google Authorship plugin on your site.
3. From your G+ profile page, copy the URL in the address bar, through the long string of numbers (you don’t need the text following that, just copy everything up to the last number)

Google Authorship URL
4. Go back to your dashboard in WordPress, under Users > All Users, select your profile and click edit.  Scroll down the page and you will see the Google + box.  Paste the copied URL here and save the changes.

Google Authorship - WordPress plugin

5.  Lastly, add your blog address to the About section of your G+ profile under the “Contributor To” section. This completes the loop and ties the 2 together.

Google is giving increasingly more value to Authorship when it indexes websites. Sites that demonstrate high quality content will be rewarded for their contribution while stagnate sites could eventually see their rankings sink. After all, people want to deal with the leader in the industry. Google Authorship sets the leaders apart from the lazy.

Gary Wagnon is the chief Ninja Marketing Officer for 800biz Ninja Marketing Solutions and the creator of the Ninja Marketing Dojo.  The Dojo teaches business owners and marketers online strategies that increase traffic to their site, improve search engine rankings and converts browsers into buyers.

Image courtesy of [image creator name] / FreeDigitalPhotos.net
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Avoiding the Social Media Blackhole – Creating Facebook Lists

How many times have you sat down to check your Facebook or Twitter page real quick and ended up hours later not even remembering what you planned to do?  Welcome to the Social Media Blackhole.  Getting sucked in is SO easy.  That’s one reason businesses say their social media doesn’t work or they give up on it all together.  Here’s one Ninja Marketing tip to help you regain control of your social media.

For more Ninja Tips, we are conducting a live workshop on Tuesday, March 26, from 3:30 – 5.    Use this link  to register for the live event or watch the www.ninjamarketing dojo.com site for the webinar version.l

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Ninja Marketing Tip – Pick Your Pics Carefully

surprise1If it’s on the internet, it’s fair game, right?  WRONG!  How many of us have done a Google search for an image and used it on our website or blog?   Don’t be shy, I see all those hands meekly going up.

Technically, all content on the web is copyrighted to the original creator.  In the earlier days of the web, it was the wild west – grab an image and go with it.  But today, the search results for an image are going to be largely made up of images from sites like IStockPhoto, ShutterStock and Getty Images – sites that license the use of their images for a fee. These sites even have sophisticated software that finds sites that are using their images online.

This was brought to light this past week when a client of mine got a bill from Getty Images to the tune of $1000 for using one of their images on their website.  This client found the image in a Google search and the image was not tagged in any way to Getty Images.  Maybe you’ve noticed the same image appear in a search multiple times.  You may have even noticed that one of the images has a watermark (a faint screen of the site name) across the front of the picture.  That image would be the original royalty image and while you can right click and save the image, it will have the site’s watermark across it.  But you may find the same picture without a watermark.  While you can click and grab this “clean” version, you are infringing on the copyright of the image.

In my client’s case, they got a letter explaining that even if they removed the image, that did not remove their liability due to the use of the image and still owed the $1000.  It went on to say, if they wanted to use the image, they could pay the additional license rights.  Needless to say, they were shocked.

My graphic artist tells the story of a client that used an image that was purchased from Getty Images for use on a brochure.  But the client liked the image so well that they decided to use it on a billboard.  As luck (or misfortune) would have it, someone from Getty Images actually saw the billboard and they received a bill for $10,000.

To be safe, you’re best bet is to purchase your images from one of the sites like IStockPhoto.com, ShutterStock.com, DepositPhotos.com or one of the many other royalty sites.  For a website or blog, most images will be under $5.

There are also a few royalty-free sites that have photos, clipart and vector art you can use.  Here are a few sites to check out:

  • www.sxc.hu – StockXChng has a large assortment of free images.  Be aware – in some searches the first row of results are for paid sites, but the lower rows are free.
  • www.pixabay.com – This site has thousands of public domain images that can be used without attribution requirement to the original author
  • www.freedigitalphotos.net – This site requires you attribute FreeDigitalPhotos.net somewhere on the page where you use the image or pay $3 – $10 without crediting them.
  • www.stockphotosforfree.com – Over 100,000 photos in many categories you can use after you register.
  • www.unrestrictedstock.com – This site provides many vector graphic images, icons and hand drawn images you can use for free.

Remember, when it comes to images, it’s better to pay a little than get a big bill later.

Gary Wagnon is the founder of the Ninja Marketing Dojo, designed to help businesses master online marketing.  The Dojo offers a weekly webinar/live training covering a different subject each week, varying from Facebook, Google + and Twitter to blogs, content marketing and all other components of online marketing.

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The Effect of Negative Feedback on Facebook

EngagementNegative Feedback to a Facebook page can now affect the page’s visibility. For several years, I’ve been preaching, to my Ninja Marketing Dojo classes, “Engagement” as the key to a successful page. Until recently though, there was no penalty for negative feedback. That’s about to change.

When Timeline launched, Facebook segregated the News Feed by adding the News Ticker to accommodate the bombardment of activity that once clogged the News Feed. While all activity from both users and pages appears in the News Ticker, only the “most important” information appears in the News Feed. For the most part, all posts made by friends do appear, but not so with posts made by pages the user has liked.

FB-EdgeRank-Algorithm

To make that critical leap from the News Ticker to the News Feed, page managers need to understand Edgerank, Facebook’s content algorithm. It’s a combination of 3 factors – affinity, weight and time decay. Affinity refers to prior interaction with a page’s post. The more users engage with content from a particular page, the more likely that page’s posts will appear.

Weight is based on engagement – likes, comments, and shares. Shares carry a larger weight factor than comments; comments carry more weight than likes. Post type, such as regular posts, pictures, videos, etc, are also considered in weight. For example, if someone shares photos, then more photos will display.

Time Decay is the 3rd factor in Edgerank and refers to the life of a post. The most recent and relevant content will take precedence over older content.

Now, Facebook is inserting a 4th factor into the Edgerank algorithm. Negative Feedback actions include hiding a page’s post, hiding all content of a page, reporting a page as spam or unliking a page. Simply stated, Negative Feedback is any clickable negative engagement action a user takes.

Negative feedback averages roughly 0.03% per post, but every page will experience some kind of negative feedback. Based on EdgeRankChecker’s study of 5000 Facebook pages, 76% of negative feedback comes from hiding the post, 16% from hiding all posts, 8% report as spam and only 1% unlike the page.

By now factoring in Negative Feedback in the algorithm, it has become increasingly more important to create engaging content that is attuned to the pulse of your audience. Use controversial content with caution. While it might result in engagement, it may also result in Negative Feedback which would have the reverse effect. Overusing sales messages can also have a negative impact. Sure, everyone wants to make sales but is one sale worth reducing visibility to nothing.

Gary Wagnon is the owner of 800biz Ninja Marketing Strategies and the Ninja Marketing Dojo, a program designed to help businesses master all aspects of online marketing.  The goal of the Ninja Marketing Dojo is to improve search engine rankings, increase web site traffic and convert more browsers into buyers.

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Ninja Marketing Tips for Creating Your 2013 Plan

At the beginning of each year many businesses spend some time thinking about their goals for the coming year. And while setting goals is an important exercise, the implementation steps are equally critical. The goal is the benchmark we establish to measure our success. One major reason that goals or New Year’s resolutions are so quickly forgotten is the lack of steps to reach the goal.

Before creating your marketing blueprint, you first need to understand some basic rules of online marketing.   Below are four rules to consider.

Basic Rules of Internet Marketing

JumpOffCliff2Look Before You Leap – The latest and greatest social media site may not be for you.  Just because everyone is talking about it doesn’t mean it’s for you.  Before taking the plunge, decide how you will use it and how it fits into your plan.  Can you devote the time and attention to another social channel?  What existing channel will you remove?

 

Attention Overload Doesn’t Apply To Search – We are bombarded with information but when someone is searching for you, they still need to find you.  And once they do, the more information you provide, the better your chances of being considered.  I hear people say, “I just want a 2 or 3 page website because nobody reads more than that.”  But if you are researching an upcoming buying decision, will a couple of pages suffice?  Not likely.  The more information available, the more likely that site will have a greater impact on your decision.

Content is King – The trend that started a few years back has continued to steamroll.  Forget fancy tricks and focus on creating content of value.  Not everyone will read everything you create nor will everyone be looking for the same thing when they visit your site.  Your goal is to have the solution to your visitors problem or dilemma readily available.  In a face to face selling situation, you’re going to point out every advantage doing business with you affords.  Your website/online channels should be as thorough.

 It’s Not The Yellow Pages –  You’re website and online presence is not a “set and forget” program, like a Yellow Page ad.  It should be dynamic content, updated frequently to reflect the changing landscape of your business.  I’m amazed (not really) at the people that study their Google Analytics and wonder why their traffic isn’t better.  Could it be because you aren’t giving your visitors any reason to come back to your site?  Once they’ve seen what you have and realize nothing has changed, it’s on to the site that has fresh, current information.

So before you create that grandiose plan, first visit your website and make sure all that traffic you are planning on driving to your site will actual take the action you want them to take.

Gary Wagnon is the owner of 800biz Ninja Marketing Strategies and the Ninja Marketing Dojo, a program designed to help businesses master all aspects of online marketing.  The goal of the Ninja Marketing Dojo is to improve search engine rankings, increase web site traffic and convert more browsers into buyers.

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12 Online Ninja Marketing Tools for 12/12/12

Hope you have plans to celebrate the monumental day, 12-12-12.  Never again in my lifetime (I’m not planning on living to be 147 years old) will we see the same day/month/year.  So let’s celebrate!  I’m celebrating by releasing this blog at 12:12, 12-12-12.

Okay so it’s not that big a deal, compared to the world ending in another 9 days.  But for those of you that aren’t Mayan and plan on being around in 2013, here are 12 must have Ninja Marketing tools  for your online marketing plan.

1.  Website – To say this is a given is an understatement.  Unless your business is the only one in your industry and customers/clients are begging you for your services/products, then you must have a web site.  Even people that encounter your marketing efforts like printed brochures or meet you while networking will go check out your website as due diligence before making a decision whether or not to use your services.  Your website should reflect your business appearance.  If your website looks cheap and unprofessional, your business value will be diminished.

2. Blog – The cornerstone of every online marketing plan should be your blog.  If your website is the anchor, your blog is continuing education for your customers/clients.  When asked, most small business owners would say that customer acquisition is one of their main goals.  They think of that process as selling, advertising or marketing their product or service but the real function is education.  Educating your customers why your business is different from your competition.  Through your blog, you are providing your customers with valuable information that enhances your position as the expert in the industry.

3. Social Media Presence – With the average time spent on sites like Facebook, Twitter and Pinterest topping the 400 minute per month range, doesn’t it make sense to be where your customers are.  Do you need to be on every social media site?  Maybe, if your clients are there.  But more importantly, pick the one where the majority are and start building relationships.  Engage, interact and enjoy.

4. Google + – I can hear you now saying, “Didn’t you just say to pick one social media site?  Now your saying use Google +.  What Gives?”  True, I did say pick one and start building relationships.  G+ isn’t it.  But G+ IS about search engine optimization (SEO) and getting more visibility for your blog and website.  If Google owns the lion’s share of search and they have a social media network, doesn’t it stand to reason that they will use popular content from G+ as a ranking factor?

5.  Google + Local – Formerly called Google Places, the map listing in Google is a prominent fixture on page 1 of most local search terms.  If your business isn’t there, you are missing a huge opportunity to be seen.  Traditional SEO methods don’t work on the Google + Local page, but there are some Ninja Marketing tricks to improve your ranking.

6. Email List – Believe it or not, email is not dead.  Despite the tremendous amounts of unsolicited messages, email still is an effective method of communication.  Building an email list provides another avenue to touch your customers.  But the same rules apply with email as with social media, provide more value and less selling.   Ask yourself this question – Would the recipient say “Thanks for the great info” after reading your email?

7. Editorial Calendar – Perhaps the biggest drawback to blogging and social media is time.  The process is time consuming.  And that’s true if you are winging it.  If you sit down to write or post and don’t have a clue what you are going to say, you’ll find you’ve wasted an hour and nothing has happened.  The answer is an editorial calendar.  Plan your content the same way you schedule your monthly activities.  That way you know what you need to say and the process is quick and painless.

8. Google Alerts – Hand in hand with the editorial calendar are the next couple of tools.  Google Alerts is an excellent source of timely material collected from blogs and news sites across the web.  Google Alerts email daily or weekly a list of articles based on a specified keywords.  The alerts can be shared to your social media sites in whole or spin them with your take on why this information is important to your clients/customers

9.  Google Reader – Another tremendous source of material are blogs from thought leaders in your industry.  Google Reader aggregates all your blog subscriptions into one place making it easy to peruse and select only the articles that are pertinent.

10. Nutshell Mail – This emailed report is another aggregator of information, this time from your social media accounts.  Activity such as mentions, likes, updates from Facebook, LinkedIn and Twitter are sent to your inbox.  This makes it easy to monitor without having to go to each site.

11. Hootsuite – One of my favorite tools is Hootsuite.  All my social media accounts are on one screen.  Hootsuite gathers updates from Facebook, LinkedIn, Twitter and Google + into one screen monitored in real time.  There are apps for Google Chrome and Firefox that make sharing of articles easy across all your social media channels in one step.  And with their scheduling feature, if you read 4 articles today that you want to share, you can space them out over the several days.

12. Feedburner – The ultimate goal of your blog should be capturing subscribers that want to receive your blog every time you post.  With Feedburner, individuals can do just that.  They can subscribe either by RSS feeds or by email.  Feedburner manages the subscriptions and delivers the content automatically.

There you have it.  12 Ninja Marketing Tools to make 2013 a banner year – assuming the Mayans were wrong.

Gary Wagnon is the owner of 800biz Ninja Marketing Strategies and the Ninja Marketing Dojo, a program designed to help businesses master all aspects of online marketing.  The goal of the Ninja Marketing Dojo is to improve search engine rankings, increase web site traffic and convert more browsers into buyers.

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Attention Facebook – I Demand My Privacy

computer_security_guard_gorilla-300x300Over the last couple of days, my Facebook News Feed has been inundated with people posting the declaration that their content on Facebook is copyrighted and violating their privacy is punishable by law.  That ought to scare Facebook!

First of all, this is another self perpetuating post that blindly gets copied and pasted.  The truth is the law cited does not apply to content you post on a public site such as Facebook.  But more importantly, you cannot change an agreement after the fact.  Imagine sending a letter to your mortgage company saying you are giving them notice that you are changing the terms of your mortgage.  When you join Facebook, you agree to the terms and conditions, privacy policy and legal terms.  (Remember that little check box you had to mark when you signed up saying you read them all?)  Yep, you agreed to the it.

The real issue is the desire to protect our privacy online.  We share photos and videos, but then we don’t want people peeping into our virtual windows.  We post  on our Timeline a request asking people to change their setting so our comments and likes don’t appear.  HELLO!  If you don’t want your comments to show, DON”T COMMENT.  After all, Facebook is a SOCIAL network.

It would be interesting to know how many of the people sharing these posts play games on Facebook or use one of the hundreds of apps out there.  When you use these 3rd party apps, you are granting them permission to view all of your personal information and build a marketing profile targeted to you.

It would also be interesting to know how many have a Gmail, Yahoo, Hotmail or AOL email account.  How many of them are surfing online using Google, Yahoo or Bing?  Have you tried posting an email in Gmail stating that your information is private?  Believe me, Google has a thorough knowledge of your surfing patterns and uses that to personalize your search results and the ads that correspond to that.

But let’s drop a little further down the rabbit hole.  Do you watch movies on Netflix?  How about buy books, movies or music from Amazon?  Don’t think for a minute that they are not building a profile on you.  True, they may say they don’t sell your information to others companies (neither does Facebook) but why would they even want to?  Amazon wants to keep you in the fold and does a good job of dripping on you regularly.

How about your smartphone?  Do you have any apps on there?  Do you “check in” at different locations?  Or search using your phone?  Could Siri be quietly taking notes in the background???  You think all that information that passes through your phone just vanishes into cyberspace?

Let’s go one step further.  If you haven’t already done so, go to www.spokeo.com , put in your name and see what comes up.  Chances are you’re going to be shocked.  Spokeo aggregates information from various sites around the web, including public records, and compiles a profile that includes your street (often times with a view of your neighborhood, if not your house), family members, where you have lived in the past and even a wealth rating and credit rating.  (Some of this information may require a paid membership fee to be visible.)  How’s that for privacy?

When you get to the bottom of today’s connected world, it’s scary to think how little privacy you really have.  So I really don’t care if Facebook has access to content I post publicly.  That is the least of my concerns.  If it really bothers you, there’s a simple answers – close your Facebook account.  But for complete (as complete as possible today) privacy, maybe you should consider a modified version of Abbie Hoffman’s hippie declaration, “Turn Off, Tune Out, Drop Out.”

Gary Wagnon is the owner of 800biz Ninja Marketing Strategies and the Ninja Marketing Dojo, a program designed to help businesses master all aspects of online marketing.  The goal of the Ninja Marketing Dojo is to improve search engine rankings, increase web site traffic and convert more browsers into buyers.

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Persistence or Insanity

Persistence vs Insanity - When To ChangeFirst there was the fable of the Tortoise and the Hare.  Then the Little Engine That Could.  The lesson learned is to persist, never quit and keep moving forward if you want to win the race.  We strive for success in our business and professional lives as well as our personal endeavors, and persistence is the key.

Then there’s the other saying – “Insanity is doing the same thing over and over again and expecting a different result.”  WHOAAAA, wait a minute.  Didn’t we just say persistence wins?  Something doesn’t jive here. If both of these principles hold true, then when does persistence cross the line into insanity?

Whether it’s your marketing efforts or any other business practice,  jumping from idea to idea like a frog on a lily pad, will never yield a successful outcome.  But then the “that’s the way we’ve always done it” mentality doesn’t lend itself to the ever-changing landscape of business today, either. Stay the course or roll with the punches?  Do you feel like a spectator at a tennis match yet?

Maybe we can get a glimpse into the answer to our dilemma from NASCAR?  Before every race, NASCAR drivers take lots of practice laps before the day of the race.  Their pit crew analyzes the results of each lap.  They don’t rebuild the car after each, but rather make adjustments to dial in the perfect combination of settings for the track.

You should treat your business the same way.  Here are 5 things you can do to determine if you should persist or move on.

1.  Make small changes within your marketing plan or adjusting operational procedures, then monitoring the results.  This will give you a barometer of what works and what doesn’t.

2. Allow adequate time for honest results – Depending on the change, results may not be readily available (or accurate).  If it’s a new marketing medium, give it 90 days before analyzing the results.

3. Don’t jump on the trendy bandwagon – Just because the media is a buzz about something, doesn’t mean it’s right for you.  Case in point, social media.  Maybe you’ve heard people talking about Twitter or Facebook.  Before you jump in, first determine if your audience is there.  If they aren’t there, why should you be?

4. Monitor, Monitor, Monitor – Determine, before making any changes, what the desired outcome would be, i.e., increasing sales by x%, growing your audience, number of new inquires, etc.  It’s impossible to analyze your efforts if you can’t measure them.

5. Failure IS an Option – We don’t like to admit we’re wrong, but not every change will work for the good.  And that’s okay.  As Thomas Edison said, “I didn’t fail 10,000 times to make a light bulb, I just found 10,000 ways that didn’t work.”  Maybe the idea was a good one and can be tweaked enough to make it work.

How do you handle change?  Are you changing with the tide of popular wisdom or are you hanging on to time honored traditions?  Whatever works for you.  And if that’s now enought, here’s one last thought, “You can be on the right track and still get run over if you aren’t moving forward.”

Gary Wagnon is the owner of 800biz Ninja Marketing Strategies and the Ninja Marketing Dojo, a program designed to help businesses master all aspects of online marketing.  The goal of the Ninja Marketing Dojo is to improve search engine rankings, increase web site traffic and convert more browsers into buyers.

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