For the first time in the last 50 years, baby boomers are no longer driving the bus when it comes to marketing. We’ve been relegated to the back seat.
Since the 1950′s the baby boomer generation has dictated what happened in advertising, marketing and even products. In the 50′s, Gerber baby food exploded onto the market to feed us all. In the 60′s, there was toys and music; the 70′s brought a boom to the automobile business. In the 80′s it was the housing market. The 90′s saw the personal computer. And in the 21st century it’s been healthcare and health related products, because we all want to stave off getting older.
Over that period of time, Madison Avenue advertisers geared their message to us. But the new marketing strategies are now being driven by the Gen X and Gen. Y groups, especially the Gen Y. You can’t go into any restaurant, mall, movie theater or any other public place without seeing someone with their eyes glued to their phone, with thumbs flying across it, text messaging.
Mobile marketing or text message marketing, is fast becoming the new dot com of the 21st century. The most valuable 4 inches of real estate on the planet are in our hands everyday. No one leaves home without their cell phone and it’s never very far from our reach. Studies show 90% of text messages are read, with 85% of those within five minutes of the time they are received.
The power of text messaging, to be able to deliver a message to customers or clients that have opted in to receive them, has staggering potential. Imagine a restaurant sending a text with their daily lunch special at 1130 in the morning, just about time you’re trying to decide where to go for lunch. Do you think that would have an effect?
Today most businesses try to capture the e-mail address so they can communicate with their customers or clients. But with the volume of spam we all received, e-mails get lost in the clutter. Plus an e-mail might not get read for hours or even days later. But the text message of the special that’s going on right this minute is delivered instantaneously to customers that want receive them. Having a slow day? Text an instant special and see what the results are!
So while baby boomers may not be driving the bus of text messaging, more and more are strapped in and riding along. After all it’s about the only way we can communicate with our kids and grandkids.
Gary Wagnon and his company, 800biz.com, specialize in online marketing solutions designed to help small and medium-size businesses compete in today’s economy. The newest service offered by 800 biz is a mobile text messaging platform centered around the short code 90210.