Gmail Changes – Good or Bad

Gmail users are up in arms.  Oh my goodness, they’ve changed the Gmail layout!   Why would they do that?!?  What will they change next, personalizing my search?  (Oh, yeah, they’ve already done that.)

Over the last week, Google has changed the layout of Gmail, adding tabs that organize your email into different folders.  You can potentially have 5 tabs in your email – Primary, Social, Promotions, Updates and Forums.  The outcry is over the fact that determines which folder the email goes into.  Users are stressed that they might miss an email because it went into a folder they didn’t check.

Gmail Change

I personally like the change.  I get tons of emails every day and found myself missing client emails lost in the flood of newsletters, offers, and other less important email.  Now, my primary folder gets a handful of emails each day and I can monitor it quickly.   One of the objections I’ve heard for the new layout is users might miss courses, etc. that come via email.  But it’s easy to drag any email that falls in the other folders to the primary folder.  All future emails from that address will go to the primary folder.

One of the loudest cries is from email marketers who are worried that as their emails get relegated to folders other than the primary will not get opened.  It’s going to make marketers get more creative with their subject lines so they stand out better.  If you’re a “glass half full” type of person, your email may have a better chance of getting read since readers may tend to open the other folders when they have time to review them instead of during the hectic time when they only have time to tend to critical issues.

If you’re one of those that just hates the change, you can go back to the old version.  From your Gmail settings, go to Configure Inbox and uncheck all the boxes.  That will revert your layout to the old version. That way you won’t have to seek counseling.

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