Any self respecting child of the 60′s will remember Fearless Fly, the ordinary house fly that puts on his glasses and becomes a superhero. And in his mousy, non-superhero voice would say, “My glasses, my glasses, I’m helpss without my glasses.” I felt like Fearless Fly today.
I got new glasses today with progressive lenses for the first time. It’s been a challenge trying to get used to the change. My monitors have to be adjusted, finding the right tilt of the head to see just about anything. Heck, I even thought I had gotten taller when awkwardly trying to step up on a curb. Change sucks!
Does anybody like change? If you don’t know that answer, pay attention the next time Facebook changes something. You will think the world is coming to an end with all the moaning and complaining. People don’t like change.
The same people that were lamenting for the old Facebook when Timeline appeared were the ones shouting from their soap box in rebellion when that version changed. You can’t please some people. But change is often a good thing.
Ever heard the definition of Insanity? Doing the same thing over and over again and expecting a different result. The world of marketing is a perfect example. How is your yellow page and newspaper advertising working for you today? How about the MySpace page? Change is inevitable. Change is necessary if you want to move forward.
Review your marketing plans. Has your target audience changed? Does your existing marketing message speak to your customers/clients today? If not, it’s time for a change. Today, online marketing is like television today, there are dozens of channels to tune in to. Which one is right for you? You wouldn’t advertise perfume on a Nascar race. Nor would you advertise auto parts on the food channel. The same is true for online channels. If you are a mortgage lender that specializes in reverse mortgages (for ages 65+), Twitter’s probably not a smart choice.
So repeat after me – “Change is Good. Change is our Friend.” Just remember, if it wasn’t for change, we would still be talking on the phone with a cord attached, while crowded on the couch with the whole family watching network TV and having to consult the World Book encyclopedia or the library when you need to do research. Thank goodness for change.
Gary Wagnon is the chief Ninja Marketing Officer for 800biz Ninja Marketing Solutions and the creator of the Ninja Marketing Dojo. The Dojo teaches business owners and marketers online strategies that increase traffic to their site, improve search engine rankings and converts browsers into buyers.