Gmail Now Allows Email From G+ – Ninja Marketing Tips

stressGmail has made a change that can have some impact on you.  This week, Gmail announced their latest update will allow emails can now be send to anyone in G+ without having their email address.  The sender will not be able to see what email they are sending to.  Their email will go into the Social folder in Gmail if one is setup.  Only when and if the recepient responds, will the sender be able to see the email address.  From then on, all emails will go into the Primary folder.

While this sounds like a good idea, I think differently.  Since very few people know about this, or utilize only are small percentage of the Gmail functions, the ones that will use it will be spammers and other unscrupulous marketers.  True, they may only be able to email you once, I can see my Social folder filling up with tons of spam.

The video above shows you how to adjust your Gmail setting so block emails from anyone in G+.

Gary Wagnon is the chief Ninja Marketing Officer for 800biz Ninja Marketing Solutions and the creator of the Ninja Marketing Dojo. The Dojo teaches business owners and marketers online strategies that increase traffic to their site, improve search engine rankings and converts browsers into buyers.


Ninja Marketing in 2012 – 5 Trends To Watch

2011 is all but a memory. Over the past 12 months we have seen changes to Facebook (of course you can say that about any 12 month period), major changes to Google’s search algorithm (again no big surprise), the growth of mobile computing and Google making a big splash in social media. For online marketing, the inevitable change is both frustrating and exciting. What will 2012 hold in store?

1.  Social search will increase as social media site become even more interactive - Social search is one of the pieces of the online holy Grail, the billions of dollars up for grabs. Google already controls the search portion of the equation while Facebook dominates the social side.  Google + hopes to make a dent in that domination.

2.  Google + will play a larger part in search rankings -  The abuse of external linking has long been a concern of Google. Starting with Google’s Panda update, paid link exchanges and low content quality sites began to feel the sting. But with the launch of Google plus and the +1 button, Google now has a viable link popularity component for their algorithm. Look for active Google + sites to rank well in 2012.

3.  The effect of video on search engine results will continue to grow - YouTube continues to be the second largest search engine on the web. Improved technologies allow the content of YouTube videos to be indexed by Google, making them fertile ground for keywords and search engine optimization.

4.  Expanded customer interaction on Facebook - As more and more time is spent on Facebook, the growth of customer interaction will continue to climb. Look for e-commerce to become more prominent as companies search for alternative ways to connect with their customers.

5.  Activity versus engagement - Through the majority of 2011, activity was the norm in social media.  Posting to a business page with regularity constituted activity for most businesses. But with the October Facebook change, posting frequently is not enough to land on the news feed of fans. Today it requires engagement – posting content that fans will like, comment on or share. It requires much more thought to generate content that fans can easily interact with.

One prediction that’s an absolute certainty to come true, 2012 will see even more changes to the social media and online marketing landscape that we saw in 2011.

Gary Wagnon is the owner of 800biz Ninja Marketing Strategies and the Ninja Marketing Dojo, a program designed to help businesses master all aspects of online marketing. The goal of the Ninja Marketing Dojo is to improve search engine rankings, increase web site traffic and convert more browsers into buyers.


Ninja Marketing Tips – Finding A Social Media Time Turner

I have scoured the Internet, unsuccessfully, trying to find a Hermione Granger Time Turner from Harry Potter.  Apparently they were all destroyed in 1996 in the battle at the Ministry of Magic.  Oh well it sure would’ve been helpful.

The challenge for business owners today is finding time to manage their online marketing efforts & social networks.  A business owner could easily spend 8 hours  a day just doing social media.  But unfortunately most owners wear many hats and marketing is only one of them.  Customer service and the day-to-day operations do take priority.

Here are five time-saving ninja marketing tips to manager your social networks.

  1. Schedule 30 minutes first thing in the morning and 30 minutes right after lunch or in the late afternoon to review your social networks.  Interact with all comments made to your posts and comment or retweet posts made by friends and followers.
  2. Use an aggregator to monitor your social networks.  Programs such as Tweetdeck, and Hootsuite are 2 such services that will pull the feeds from Facebook, Twitter and LinkedIn into one site for monitoring,  commenting and sharing.
  3. Schedule your updates.  One great feature of both Tweetdeck and Hoot Suite is the ability to schedule your tweets or Facebook updates in advance.  Once a week you can plan your week’s updates, and schedule them for the day, time and even the specific site you want them posted to.
  4. Install the Hoot Suite plug-in for Firefox.  If you use Firefox as your browser, Hoot Suite offers a plug-in that makes it easy to share articles and blog posts to Facebook,  Twitter and LinkedIn and even schedule them to post at a more desirable time.
  5. Combine your Facebook and Twitter feeds into Google +.  Even though the aggregator programs have not yet incorporated Google + into their platform, there are G+ apps already that will add your Twitter and Facebook feed so it can be monitored with your G+.

Do you have any other time saving tips?  Feel free to share them.

Are you new to Google + or curious about how to get started?  Download my free Guide to Google + at Gary Wagnon is the CMN (Chief Marketing Ninja) at 800biz Online Marketing Solutions.  Using an integrated approach to online marketing (combining web site design, search engine optimization, social media and action driven content), 800biz specializes in helping businesses stand out above the competition and drive more traffic to their door.


Google Plus — Another Flop in the Waiting?

Google Plus, the latest attempt from the Big G, to break into social media, has begun.  By invitation only at the current time, Google Plus is the buzz all over the tech and social media sites.  But will it be another flop (any one remember Google Wave)?

The structure of Google Plus revolves around circles.  As you connect with friends, you assign them to a circle.  The process is as easy as dragging them to the circle where you want to assign them.  You can then filter your updates and your news streams to the specific stream, helping to cut through the clutter that’s so prominent, especially on Twitter.

The signup is ultra easy if you already have a Google profile.  Simply sign up with your gmail or Google profile email and your in.  If you don’t have either, it’s just takes a few minutes to complete.  One confusing step, when you first sign up it asks if you want to connect your Picasa photos.  The choices are Yes and Quit Google + Setup.   If you don’t have a Picasa account, it won’t matter.  If you have a Picasa account and link it, the folders there will not be visible in Google + unless you share each folder.

As with all other social media sites, completing your profile should be your first priority.  You can add videos, links and even photos.

Other cool new features in Google + are Hangouts, Group Chat and Sparks.  Hangouts uses Google voice and video plugin.  You can create a group video or audio chat from within Google +.  It does require you download and install the Google voice application.  Once installed, you can Hangout with an entire circle, share YouTube videos

Group chat allows you to talk to members of your circles in a text chat format, much like Facebook’s chat function.  It’s a quick way to send a message while they are online and much faster than email.

Sparks is another Google Plus feature.  Sparks finds stuff you are interested in and delivers them to your Google Plus page.  It searches news feeds and blogs to find the most relevant content (in Google’s estimation.)  By entering the keywords in the search box, a stream is created for that term and is updated daily.

Google Plus also has an app for Androids.  Pictures and videos shot from an Android phone can automatically update to your private album making it easier to edit and share them.  One feature of the mobile app is group huddle.  No need to make numerous phone calls to confirm dinner plans for the evening.  A group huddle can pull all parties together in a simple chat.

Whether Google Plus will be another monumental flop, or a homerun, remains to be seen.  For my money, I’m betting Google Plus takes it’s place along side Facebook as a player in social media.  What do you think?

Gary Wagnon is the master Ninja for 800biz Online Marketing Solutions. Using a combination of action-centered web site design and the latest search engine optimization (SEO) techniques, combined with efficient and effective use of social media, 800biz creates an online presence that helps it’s clients stand out above the competitors and drive more traffic through the door.

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