Now What Number Do I Text To??

You may be beginning to see signs in stores and restaurants, billboards and TV advertisements that tell you text “hot deal” to some random number. While I might remember the phrase “hot deal” there’s no way I’ll remember the random number I’m supposed to text to get the special.

qsbottles

Case in point, last night while watching the Diamondbacks baseball game (yes they’re painful to watch but I still do), a commercial came on for Quaker State motor oil. It said text “Quaker State” to 67153 (made up) for a 15% savings on your next purchase. The problem was I remembered Quaker State but I have no idea what I’m supposed to text to. It was on the screen for a total of 5 seconds, not nearly enough time for me to grab my phone, open up my text message section, and type it in.

While the concept is absolutely brilliant, giving Quaker State the permission to not only send me a coupon but also market to me in the future, in practicality it didn’t work. Maybe they’re counting on me watching the game tonight, this time with my cell phone in hand, armed and ready to text.

no-texting-while-drivingImagine seeing that on a billboard. Many states now have outlawed texting while driving (gee, I can’t imagine why). So the key to successful text marketing is having a short code, the number you text to, that everyone recognizes and remembers. Then people only have to remember what to text and not what they have to text that to.

Some companies are resorting to using a five letter word, for example Chase Bank uses the word “chase” or 24273. While that’s better, many cell phone keypads don’t have the standard telephone letter system. I know my older Blackberry didn’t. And let’s face it, we’re lazy. To try to figure out how we translate those letters and numbers just takes too much effort. But it’s better than nothing.

Innovative new companies are building their text messaging capabilities around a memorable number. One company has actually captured the short code 90210. After extensive research, they found that 90210 was by far the most recognizable five digit number on the planet. As a result they have developed a text messaging solution ideal for small businesses all the way up to large corporations.

So if you want to take advantage of the hot deals and discounts, either make sure you write them down or suggests to the business owner they look into getting a code that’s easier to remember.

Gary Wagnon and his company, 800biz.com, specializes in online marketing solutions designed to help small and medium-size businesses compete in today’s economy. The newest service offered by 800 biz is a mobile text messaging platform centered around the short code 90210.

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Baby Boomer Are Riding the Text Messaging Bus

For the first time in the last 50 years, baby boomers are no longer driving the bus when it comes to marketing. We’ve been relegated to the back seat.

driving the bus

Since the 1950′s the baby boomer generation has dictated what happened in advertising, marketing and even products. In the 50′s, Gerber baby food exploded onto the market to feed us all. In the 60′s, there was toys and music; the 70′s brought a boom to the automobile business. In the 80′s it was the housing market. The 90′s saw the personal computer. And in the 21st century it’s been healthcare and health related products, because we all want to stave off getting older.

Over that period of time, Madison Avenue advertisers geared their message to us. But the new marketing strategies are now being driven by the Gen X and Gen. Y groups, especially the Gen Y. You can’t go into any restaurant, mall, movie theater or any other public place without seeing someone with their eyes glued to their phone, with thumbs flying across it, text messaging.

Mobile marketing or text message marketing, is fast becoming the new dot com of the 21st century. The most valuable 4 inches of real estate on the planet are in our hands everyday. No one leaves home without their cell phone and it’s never very far from our reach. Studies show 90% of text messages are read, with 85% of those within five minutes of the time they are received.

mobile-phoneThe power of text messaging, to be able to deliver a message to customers or clients that have opted in to receive them, has staggering potential. Imagine a restaurant sending a text with their daily lunch special at 1130 in the morning, just about time you’re trying to decide where to go for lunch. Do you think that would have an effect?

Today most businesses try to capture the e-mail address so they can communicate with their customers or clients. But with the volume of spam we all received, e-mails get lost in the clutter. Plus an e-mail might not get read for hours or even days later. But the text message of the special that’s going on right this minute is delivered instantaneously to customers that want receive them. Having a slow day? Text an instant special and see what the results are!

So while baby boomers may not be driving the bus of text messaging, more and more are strapped in and riding along. After all it’s about the only way we can communicate with our kids and grandkids.

Gary Wagnon and his company, 800biz.com, specialize in online marketing solutions designed to help small and medium-size businesses compete in today’s economy. The newest service offered by 800 biz is a mobile text messaging platform centered around the short code 90210.

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