You Don’t Need a Website – Just Facebook, NOT!!!

web-vs-fbI recently read an article online (so you know it had to be true) that said, “You don’t need a website, only Facebook and LinkedIn.”  The article went on to say with all the changes to SEO and the cost of creating a website, why not put all your marketing eggs in the Facebook and LinkedIn basket.   After reading the article, my response, “Are You Freaking Kidding Me?!?”


While Facebook and LinkedIn are important marketing channels, why you would even consider putting all your marketing efforts into channels that you don’t control?  Case in point, January, 2014, Facebook announced that many posts by pages will no longer show up in the news feed of individuals, even though they have liked the page.   And this is not the first time they have made changes that negatively affect business marketing and it won’t be the last.


As business owners, we tend to look at Facebook, LinkedIn, Twitter and the other social media sites as marketing opportunities.  But except for LinkedIn, all the other social channels were created and continue to focus on individual, social relationships, not business and marketing.  We are the ones that diligently try to use them to create marketing opportunities.


I will agree that with all the changes Google has made over the last few years, it can be frustrating for a website owner to keep up with the factors that affect the ranking of their website.  And while many of the tricks and techniques that once worked, no longer do, Google still emphasizes one thing every website owner can control – content.  Correction, quality content.  And this is the one factor that will never change.  Google’s mission has always been to create the best search results anywhere.  Quality content will always fulfill that mission.


Back to the article I read, the bottom line was that the author was ultimately trying to sell their Facebook and LinkedIn system.  I am certainly not opposed to programs that teach you how to maximize your Facebook and LinkedIn efforts (like my Ninja Marketing Dojo).  But a balanced approach is a must.  Having a website and blog, plus identifying  and utilizing the social media channels where your audience hangs out should comprise your online marketing plan.


If your Facebook page has thousands of likes, with a Post Reach well above 50% and Engagement numbers that closely parallel your likes, then take the gamble and ignore the need for a website.  Otherwise, you’re playing Russian Roulette with a bullet in the chamber.  There’s a pretty good chance, the results will be disastrous.

Gary Wagnon is the chief Ninja Marketing Officer for 800biz Ninja Marketing Solutions and the creator of the Ninja Marketing Dojo. The Dojo teaches business owners and marketers online strategies that increase traffic to their site, improve search engine rankings and converts browsers into buyers.


Ninja Marketing Tip – Tune In Station WIIFM

“WIIFM, playing all the hits for you, it’s all you, all day.  We only talk about you all the time.”  Is your message broadcasting on Station WIIFM?  It should be, it’s our favorite channel.

WIIFM – What’s In It For Me – that’s what we want to hear when we look at any website, read a blog, use social media sites, read e-mails, watch videos or anything else you put out to promote your business.  We want to know if your product or service will fix our problem.  How can you save us money or make life easier?

Sounds pretty obvious doesn’t it?  In fact it’s so obvious that the marketing message of the business is all about them.  “We offer the best…”, “We have years of experience”, “We give the best service.”  The only problem is, the customer is listening to their channel, not yours.  Customers don’t care about you or your business.  They want to know what you can do for them.


If you want to create an effective marketing message address the consumer.  The home page of your website or your blog should point out what you do in terms of benefits to the customer.  Your services page should define everything you do, no matter how obvious it may sound.  For example, if your pool cleaning service, do you provide the chemicals?  You think, “everybody knows we do that” but if your marketing messages, your website or your blog, don’t say you do, but your competitor’s site does, is a good chance they’re going to your competitor.

An About Us page can be a boring narrative of your background and experience or it could focus on your passion, your philosophy and your mission.  There’s something about doing business with, someone who is passionate about what they do, especially if that passion translates into a love for helping their customers.  Even though, in a face-to-face meeting, your passion is apparent, how do you get that face-to-face meeting from a boring website?

Don’t be afraid to let your personality shows through your website or your blog.  Have you ever seen a photo on a business card and then meet the person face-to-face and wondered,  is this your daughter’s picture?  The same is true for your online presence (not just the photos); let your potential customer know who they’re dealing with.  You may think, “but I don’t want to alienate a potential customer.”  I’ve got news for you.  If they don’t like the personality your online presence portrays, chances are pretty good they wouldn’t to like you in person either.

WIIFM is like one of the satellite radio stations, you can tune into it everywhere you go.  Make sure your marketing message is broadcasting on the right frequency.  After all, it’s not about you.

Are you new to Google + or curious about how to get started?  Download my free Guide to Google + at Gary Wagnon is the CMN (Chief Marketing Ninja) at 800biz Online Marketing Solutions.  Using an integrated approach to online marketing (combining web site design, search engine optimization, social media and action driven content), 800biz specializes in helping businesses stand out above the competition and drive more traffic to their door.

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