Today’s class covered creating a marketing campaign.
Here are the notes from the class.
1. Identifying the Goal
A. Increase Traffic
B. Gain Sales
C. Capture Leads – Emails
D. Subscriptions
E. Increase Followers/Likes/Connections
2. Target Audience
A. Industry
B. Demographics
C. INterest
3. Crafting The Message
A. Determine Your Voice (humorous, serious, sarcastic, playful, etc.)
B. Identify Your Main Theme
C. Working Title
D. Identify Graphics
E. 5 Bullet Points
F. Summary
G. Call To Action – Resource Box
4. Questioning the Message
A. Why would anyone read/interact with your message?
B. What value are they getting?
C. Will the message elicit an emotion (smile, frowns, agree, disagree, hmmm)?
Exercise
1. Identify Your Goal ______________________________________________
_______________________________________________________________
2. Identify Your Target Audience _____________________________________
________________________________________________________________
3. Tone of the Message _____________________________________________
4. Theme of Message ______________________________________________
________________________________________________________________
5. Title __________________________________________________________
________________________________________________________________
6. Main Points:
A. ___________________________________________________________
B. ___________________________________________________________
C. ___________________________________________________________
D. ___________________________________________________________
E. ___________________________________________________________
7. Call To Action ___________________________________________________
________________________________________________________________
8. Select Graphic for the article
Action Steps
1. Write Blog Post
2. Ask yourself the following questions:
A. Why would anyone read or interact with this?
B. What value does this give the reader?
C. Will the message generate an emotional response?
3. Reword the post according to the answers above.
4. Post blog
5. Schedule 1 bullet point per day to Facebook
6. Schedule 1 bullet point per day to G+, LI, Twitter through Hootsuite
7. Create Infogr.am graphic of the 5 bullet points and post to Pinterest
8. Create Slideshare of the outline of the post
9. Create a Powtoon video of the post and share to social media.
10. Monitor analytics for traffic
