Its Not About You

One of the biggest challenge is I face when creating a website is the copy, what the website says. It’s almost funny but also tragic to see that most businesses don’t know how to explain what they do. I think the issue is that we’re taught to be...

Branding Can Be Painless

Branding – no I’m not talking about using a red hot iron. The kind of branding I’m talking about large companies have been doing for years. But now small businesses are beginning to understand the value. Your brand is your business identity. Done properly, consumers...

Get Out Your Referral Nets

You’re going to need one to catch all the business that will come your way. Chose referral marketing as your primary advertising, and watch your business grow into the whale you know it will be. Referral marketing is about getting great recommendations from those you...

Get Quality Referrals

Walter Hailey was a mediocre life insurance salesman until he developed a system to generate more referrals.  His simple system generated more the a billion dollars in sales in 8 years.  So what was this business changing system — he went to people he paid money...

High Tech vs. The Personal Touch

We send and receive emails by the dozens in a day.  Text messages fly through the airwaves with the greatest of ease.  It takes only a few minutes to send a email or text message.  So we think we are doing so well when we communicate with our customers that way.  Or...